Highmark Health’s customer experience (CX) team leads with research-backed, human-centered design. Equipped with massive quantities of data gathered over many initiatives, they needed a way to deliver this research as easy-to-navigate tools that could be deployed across the organization to educate on their customers’ motivations and pain points. Block Club was brought in to audit and redesign the CX Toolkit to improve usability and adoption, with an updated look that upheld Highmark Health’s brand guidelines.

To facilitate the transition we scripted, storyboarded, and produced a series of live-action and animated videos to introduce the new toolkit and convey the CX team’s mission.

Completed during my time at Block Club
Role: Associate Creative Director