The Portal

Kathleen Ross and Toni Haugen are passionate and determined straight shooters. When they developed The Portal, a platform which offers a path towards relieving pain, reducing anxiety and increasing wellbeing through workshops and community, they knew they had something to offer far beyond wellness trends, traditional healthcare, and fitness regimes. The Portal is rooted in therapeutic movement, physical therapy, breathwork, and so much more, but what really makes it special is the candor and grit of its founders. Kath and Toni’s commitment to sharing their deep wells of knowledge and advocating for their patients has been earning trust for years.

The finished brand brings this spirit to center stage, standing out from soft & earthy competitors with an unabashed boldness and vibrancy. It speaks to the lifelong practice of therapeutic bodywork with confidence, vitality, and solidarity.

Social media was a primary focus of the brand identity development as The Portal worked to build brand awareness and attract customers.

The energizing color palette and playful headline typeface complements the trusted friend tone of voice across social and The Portal’s refreshed landing page.

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