For more than 40 years, the Lexington Co-op has been the cornerstone of Buffalo’s local food movement—the neighborhood organic grocer. When the time came to expand to a second location, they approached Block Club to give the brand a refresh as it entered a new era of growth. We redesigned the brand identity and visual language, starting with a simplified mark and expanding into reimagined signage and collateral for both stores. The comprehensive signage plan included interior and exterior signage, wayfinding, environmental and experiential graphics, all in a style that balances the polished aesthetic of a contemporary grocer with the organic touch of Western New York’s agricultural heritage.

Completed during my time at Block Club
Role: Lead Designer